Why Aware Sensitive
Our Story
For over 20 years, Aware Sensitive has become one of the most popular home grown laundry brands for Australians.
We embarked on a simple mission: to create a laundry product that is sensitive, but strong. This means we’ve specially formulated our products to be suitable for asthma & allergy suffers and young children, yet they’re effective cleaners that make doing the laundry a breeze.
Why make the switch?
If your family suffers from asthma, allergies or skin conditions, or you have a new born baby; making the switch to a low allergy laundry product is one way to protect your family.
Our Aware Sensitive range is completely free of ingredients that irritate allergy and skin conditions such as optical brighteners, fragrances, dyes and enzymes. We’re gentle on your skin, and gentle on the planet.
We’re homegrown Aussie
When you support Aware Sensitive, you’re supporting an Australian made and owned family business.
Our dedicated team are experts in developing specialised formulations that are designed with asthma and allergy sufferers in mind.
Our products are proudly produced in Melbourne, Victoria.
We care about being sensitive.
The entire Aware Sensitive range is approved by the National Asthma Council Australia’s Sensitive Choice® program.
Sensitive Choice is a community service program that identifies asthma and allergy-aware products. The program is aimed at helping asthma and allergy sufferers make a better choice for their lifestyle.
Make sure you look out for their ‘blue butterfly’ symbol at the supermarket shelf.
We care about being ethical.
We have made a commitment to the environment to be as sustainable as possible in our product development and ingredient sourcing. All of our products proudly are certified palm oil free, and we do not ever test on animals (only willing humans!).
It is impossible for Australians to know which products contain palm oil unless they learn about common palm oil ingredients. All products using genuine CSPO ingredients will display the RSPO logo on the pack.
